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    Focus, Off The Label

    Flow State

    Focus isn't only something you take. Flow State is where Grass & Co. steps outside the bottle: films, gardens, writing, events and conversations about protecting attention in a world designed to take it.

    roots not wings

    The Film

    Touch Grass.

    Our campaign film, London streets, real grass, and a reminder that the world outside your screen is still running. Best with the sound on.

    The Show

    Touch Grass, Change Your Mind.

    A walking conversation with Ion Valis about attention, nature and what modern life is doing to our heads. The short cuts here are all moments from the same full conversation, which you can watch in one sitting on YouTube.

    Episode 01

    Dopamine capitalism

    “We are being manipulated by this attention industrial complex. And we are, at the end of the day, well-dressed apes.”

    • Most people now pick up their phone 150 to 200 times a day
    • Dopamine is the neurotransmitter of wanting, not liking
    • Endless dopamine with no matching serotonin leaves you unsatisfied
    Watch the full conversation
    Episode 02

    Weapons of mass distraction

    “This is the time at which our attention is more contested than ever before in our species' history.”

    • Attention is more contested now than at any point in our history
    • Intermittent rewards are engineered, not accidental
    • Even the experts lose, especially when energy is low
    Watch the full conversation
    Episode 03

    The golden hour

    “The most important decisions you make for your attention happen in the first hour of your day.”

    • The first hour after sleep is peak intellectual power
    • Protect it with a book, a walk, meditation or yoga
    • Leave your phone charging outside the bedroom
    Watch the full conversation
    Episode 04

    Refuge and prospect

    “The best feeling we have as humans is a sense of refuge, and a sense of prospect.”

    • Refuge is protection, prospect is something bountiful in view
    • First settlements followed rivers for exactly this reason
    • Fifteen minutes in a park lowers cortisol and brings clarity
    Watch the full conversation
    Episode 05

    How to flourish

    “We have stone age brains in a silicon world, and they're completely maladapted for this moment.”

    • Stone age brains, silicon world: the mismatch is the problem
    • Nervous system regulation starts with time in nature
    • Discomfort, on purpose, is part of flourishing
    Watch the full conversation
    Swipe for more
    The Beyond the Button mushroom wall by the Caley Brothers, sponsored by Grass & Co.
    01 / The Garden

    Beyond the Button

    We sponsor the Caley Brothers, the two sisters behind the Gold Medal-winning mushroom exhibit at the RHS Chelsea Flower Show. Beyond the Button is a living wall of fungi grown on Highland moss, no peat, no plastic, no polystyrene, and Gold again this year.

    Read the story
    Touch Grass campaign bus stop poster
    02 / The Essay

    Nobody is bored anymore

    Boredom is where ideas come from, and we've engineered it out of daily life. An essay on attention, the fourth coffee, and why doing nothing is a skill worth relearning.

    Read the essay
    Writers at the London Writers Salon focus session with Grass & Co. drinks on the table
    03 / The Writing Room

    London Writers Salon

    We ran a creative writing session on the power of focus with the London Writers Salon, an hour of nothing but a page and the attention to fill it.

    Read the story
    Guests viewing artwork at the HvH Arts workshop exhibition
    04 / The Studio

    Art That Changes Your Mind

    An evening at the ICA with HVH Arts and artist Zoe Grace, eleven young artists asking what makes you happy. Drawing is the oldest attention practice there is.

    Read the story
    Panel discussion on stage at Women's Prize Live
    05 / The Prize

    Women's Prize for Fiction

    We sampled at the Women's Prize summer event in Bloomsbury, celebrating female fiction and non-fiction writers, and the deep work behind every book on that stage.

    Read the story
    Hand-painted Grass & Co. Liquid FOCUS can playing tennis on a Wimbledon shopfront window
    06 / The Window

    The Wimbledon Window

    A hand-painted shopfront on Wimbledon high street with MEGI Wellness, Organic Masters and the artist Sam T Mart, a Liquid FOCUS can with a backhand and a very large mushroom on the pavement.

    Read the story
    Tom Grass resting on a rock beside a river on an expedition
    07 / The Prize

    The Tom Grass Spirit of Adventure Literary Prize

    Writing is a flow state with a deadline. The prize was founded in Tom's name to back new writers with the appetite for adventure, the same instinct that gets you outdoors in the first place.

    Read the dispatch
    Why We Bother

    "Attention is the rarest and purest form of generosity."

    Simone Weil wrote that long before the phone. We make blends that help people concentrate, so it would be strange to stay quiet about the culture that eats concentration alive. The films, the gardens, the prize: all the same argument, made in different rooms.

    Read The Journal
    Live From The Field

    #TouchGrass

    The day-to-day version of Grass & Co.: ingredients, gardens, launches, films and the people making it. Follow along on Instagram.

    Touch Grass campaign posterTouch Grass, out in the wildBotanicals laid out on linenInside the blendFOCUS can flatlayFOCUS, coldThe Grass & Co. teamThe people behind itThe trio of Grass & Co. drinksNow pouringRELAX can flatlayEvening ritualLemons on the treeWhere it growsActive greensField notes
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    And Back To The Label

    The blend for the deep end.

    FOCUS, Lion's Mane, Korean Ginseng and Sage, for the hours that deserve your whole head.

    Explore FOCUS